Branding Your Office

Face to face duration: 1 day

Course Objectives

The objective of Branding your Office is to give participants an introduction to the importance of effective branding, trademark management and sharing the "right message" with stakeholders.

The one (1) day course involves the skills and knowledge required to create a strong and unique brand identity and use innovative and creative thinking techniques. Speaking the "right language" when dealing with stakeholders and representing the organization on a high quality level has become vital in today's work environment. Brand standards, communication and consistency have become a business' competitive benchmark.

Learning Outcomes

Upon completion of this course, students will be able to:

  1. Identify different elements of branding and trade marking
  2. Define and apply brand standards in the organization
  3. Determine and quality, conformity and consistency

Benefits

  • Understand brand management
  • Analyse elements of branding
  • Using the consultative approach when generating ideas
  • The importance of focus group discussion
  • Using innovation and creativity when branding the office
  • Apply effective verbal and non - verbal communication with stakeholder

Topics

  • Brands
  • Corporate branding and elements of brand management
  • Visual branding - logos, signage and public relations
  • Developing brand standards
  • Verbal communication with stakeholders

Audience

  • Anyone who wishes to acquire a better understanding of brand management.

Format

  • Use case studies and group exercises
  • Facilitator led discussions
  • Practical and experiential
  • Videos
  • Skills practice & role plays

Program Outline

Day One

  • Introduction to brand management
  • Corporate branding
  • Tangible and intangible brand elements
  • Rules of branding
  • Innovation and creativity
  • Focus group discussions
  • Visual branding - logos, signage and public relations
  • Brand standards
  • Business documents
  • Communication

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Testimonials

"The Student Manual is a logical, carefully thought through and well presented document. The face-to-face facilitators are helpful, patient, knowledgeable and passionate. Thank you for the time and effort that blueVisions have put into preparing and supporting this course."

David Thorpe iiNet Australia

"Your personal contribution to our training has been invaluable. Your infectious high spirits and genuine want for our success have shone through. I sincerely thank you for your efforts over the past two years."

Stephen Davies Group Manager, Construction Services Group, NSW

"Your course made me realise how irrelevant what I was learning through my university course actually was to my job. Due to this, I will be seeking to complete the remainder of the modules in this diploma through blueVisions."

Damien Bleeker Project Coordinator, Liverpool City Council, NSW

"Thank you for a wonderful course....This has been by far the best development course I've ever been a part of."

David Darcy LSPSPO - Defence Materiel Organisation

"Having sat in at various times in both courses, as well as being present for the final summary and feedback sessions I was really impressed with the positive feedback and outcomes. The blueVisions trainers did an awesome job and really motivated and inspired both groups. The level of the course was spot on for each group."

Brian Clarke Leadership Development Coordinator, Gasco